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Character Quality Criteria

[imely.ai]
Character Review Criteria

A checklist for evaluating characters before joining the imely Creator Program.

1. Uniqueness

PASS: The character's name, background, situation, and relationship with the user create a profile that cannot be swapped out. If the name changes, the character's logic falls apart.

FAIL:

  • The character can be described only as a trope with no added specificity.
  • Two characters in one submission pool have nearly identical backstories with only a different setting.
  • There are no concrete details that distinguish the character from 10 others with the same archetype.

2. Background

PASS: The character's past explains their present behavior, worldview, and reactions. Their personality can be traced back to the roots of their story.

FAIL:

  • Personality and backstory do not connect — for example, a character is “cold” with no past event that shaped that trait.
  • The timeline or story logic contradicts itself without explanation.
  • The backstory is decoration and does not affect how the character behaves in conversation.

3. Narrative Depth

PASS: The character description suggests more than it says directly. There is subtext, unresolved tension, and questions the user will want to explore through chat.

FAIL:

  • The entire story is already explained in the description, leaving nothing to discover.
  • There is no internal conflict or unresolved tension.
  • The character arc can be reduced to one sentence without losing anything important.

4. Conversation

PASS: A reader can recognize the character from sample dialogue without seeing the name — through word choice, sentence rhythm, what the character avoids saying, and how they deflect or respond.

FAIL:

  • The sample dialogue could be pasted into another character with a similar mood and still fit.
  • The submission includes fewer than 3 lines of sample dialogue.
  • The voice depends too much on the scene and disappears outside that context.

5. Personalization

PASS: The character's identity and relationship with the user are specific enough that the user knows how to respond from the first message.

FAIL:

  • The user can be anyone, with no guided role or relationship.
  • The opening message does not provide enough context for a natural start.
  • The character has no specific reason to interact with the user in the scene.

6. Community Standards

PASS: Characters may be dark, morally complex, or deal with sensitive themes as long as those themes serve the narrative and do not create real-world harm.

FAIL:

  • The content could directly harm users if applied in the real world.
  • The character is designed to attack or degrade a group based on personal identity.
  • The character is based on a recognizable real person, public figure or private individual.
  • The character or user is positioned as a minor in a romantic or sexual context.

7. Public Content Standards

PASS: All public-facing content — hashtags, taglines, names, visible descriptions, and tags — must use language suitable for all app users.

FAIL:

  • Hashtags include profanity, sensitive wording, or sexual meaning.
  • The tagline violates community standards or platform rules.
  • Public information such as name, visible description, or tags contains inappropriate content.

Note: Internal character content such as system prompts and world info will be reviewed more flexibly. This restriction applies only to content shown publicly to all users.