imely CreatorOfficial program
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Review Criteria & FAQ

How the imely team reviews every character you submit, and answers to the questions creators ask most.

Criteria 1-5Character quality5 craft checksCriteria 6-7Safety & public content2 standardsNotePublic vs internal contentWhat is reviewed more flexiblyFAQCommon questions11 questions, searchable

Character quality

What makes a character specific, deep and fun to chat with.

1

Uniqueness

Pass

  • The character's name, background, situation, and relationship with the user create a profile that cannot be swapped out. If the name changes, the character's logic falls apart.

Fail

  • The character can be described only as a trope with no added specificity.
  • Two characters in one submission pool have nearly identical backstories with only a different setting.
  • There are no concrete details that distinguish the character from 10 others with the same archetype.
2

Background

Pass

  • The character's past explains their present behavior, worldview, and reactions. Their personality can be traced back to the roots of their story.

Fail

  • Personality and backstory do not connect, for example, a character is “cold” with no past event that shaped that trait.
  • The timeline or story logic contradicts itself without explanation.
  • The backstory is decoration and does not affect how the character behaves in conversation.
3

Narrative Depth

Pass

  • The character description suggests more than it says directly. There is subtext, unresolved tension, and questions the user will want to explore through chat.

Fail

  • The entire story is already explained in the description, leaving nothing to discover.
  • There is no internal conflict or unresolved tension.
  • The character arc can be reduced to one sentence without losing anything important.
4

Conversation

Pass

  • A reader can recognize the character from sample dialogue without seeing the name, through word choice, sentence rhythm, what the character avoids saying, and how they deflect or respond.

Fail

  • The sample dialogue could be pasted into another character with a similar mood and still fit.
  • The submission includes fewer than 3 lines of sample dialogue.
  • The voice depends too much on the scene and disappears outside that context.
5

Personalization

Pass

  • The character's identity and relationship with the user are specific enough that the user knows how to respond from the first message.

Fail

  • The user can be anyone, with no guided role or relationship.
  • The opening message does not provide enough context for a natural start.
  • The character has no specific reason to interact with the user in the scene.

Safety & public content

Standards every character must meet, whatever its genre.

6

Community Standards

Pass

  • Characters may be dark, morally complex, or deal with sensitive themes as long as those themes serve the narrative and do not create real-world harm.

Fail

  • The content could directly harm users if applied in the real world.
  • The character is designed to attack or degrade a group based on personal identity.
  • The character is based on a recognizable real person, public figure or private individual.
  • The character or user is positioned as a minor in a romantic or sexual context.
7

Public Content Standards

Pass

  • All public-facing content, hashtags, taglines, names, visible descriptions, and tags, must use language suitable for all app users.

Fail

  • Hashtags include profanity, sensitive wording, or sexual meaning.
  • The tagline violates community standards or platform rules.
  • Public information such as name, visible description, or tags contains inappropriate content.
Note

Internal character content such as system prompts and world info will be reviewed more flexibly. This restriction applies only to content shown publicly to all users.

Common questions

Do I need coding skills to be a creator?General

No. You focus on character concept, personality, lore and chat experience. The Creator Handbook walks you through every field.

Where should a new creator start?General

Read the Creator Handbook, go through the criteria on this page, then join Discord to hear about the next program.

Where do I get updates?General

New programs and important changes are announced on the creator Discord and the official imely Facebook page.

What happens if creator slots fill up?General

Applications may close early once the team has enough suitable creators. Important updates are shared through official channels.

Can my character be based on a real person?Review

No. Characters based on a recognizable real person, public figure or private individual do not pass (criterion 6).

How much sample dialogue do I need?Review

At least 3 lines. Submissions with fewer than 3 lines of sample dialogue fail the Conversation criterion (criterion 4).

Can my character be dark or morally complex?Review

Yes, as long as those themes serve the narrative and do not create real-world harm. Public-facing content must still suit all users (criteria 6 and 7).

Are system prompts reviewed as strictly as public content?Review

No. Internal content such as system prompts and world info is reviewed more flexibly. The public content restriction only applies to what all users can see.

Is the Beta Creator Program still open?Beta

No. The beta has ended and its rewards no longer apply to new applications. The rules are kept on the Beta Creator page.

How were Beta rewards calculated?Beta

A fixed fee of VND 60,000 per character that passed the quality review, plus a VND 2,000,000 Breakout bonus at 500,000 user messages.

How are messages counted?Beta

One way: only messages sent by users count. Character replies are not included.

No matching question. Ask the team on Discord.

Need more help?

Ask about the criteria or your submission on the imely Discord.

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